The Lore of the Dawg

It was a grim and dank afternoon as Coach Chris strode out onto his high school’s turf field. Those rubber pellets from deep within the plastic grass fibers bubbled to the surface to greet him. They were always there. Whispering. Taunting him. They came into the locker room to harass the custodians. They came home with him to heckle his wife. He attempted to focus on the task at hand — inspiring his players to greatness. But on this fateful day, it would not be. Within minutes, those dark rubber invaders penetrated his shoes, driving him to the point of madness. He couldn’t scream out — after all, he was a molder of men. Looking to the heavens in sheer agony, an image crystallized in his mind. No! He would not succumb to the rubber enemy. At once, he reached for the phone to call his childhood friend, Mike. Together, they swore an oath on that day that they would liberate players from their unspeakable pain. And, it was there that the legend of the Turf Dawg was born.

Turf Dawg: The Early Years

In its puppy stage, Mad Dawg Brad, Z-Dawg, the Bru-Dawg from Maine and Tex-Dawg all joined the Turf Dawg family. All shared a vision that Turf Dawg might actually save the planet and restore America to its former greatness. Traveling the nation from north to south and east to west, Turf Dawg made friends easily with mothers who hated their children’s dirty socks. However, the Turf Dawg seemed an odd outcast among the footwear Big Dogs. Coaches jeered, “Ain’t that dawg a little funny looking?” What athlete would ever adopt a Turf Dawg if the colors were only traditional black and white?

Gaiters With An Attitude

So, a new litter of Turf Dawgs was genetically engineered. Bolder. Brighter. Louder. Ten colors and 4 sizes later, Turf Dawg proudly barked: “I’m here to light this field up!” Never again would it whimper, “I just want to fit in.” Turf Dawgs never wanted to be adopted by players who wanted to blend in with the crowd. Real Turf Dawgs have always been for confident playmakers — the ones who want the ball when the clock is ticking down. Today, Turf Dawgs walk through school hallways like they own the place. Turf Dawg no longer hides out on shoe. Turf Dawg marks its turf, makes no apologies and challenges athletes everywhere, “How LOUD is Your Bark?”